Iona Senior Services
Challenge: Create an annual report that tells a fresh story in keeping with the organization’s new brand.
Strategy: Develop editorial treatment and design that has a more contemporary feel. Produce stories that readers will not find in any other nonprofit annual report.
Results: Increase in contributions from existing and new donors.
Glen Echo Park Partnership for Arts and Culture
Challenge: Develop a communications strategy for nonprofit organization with a limited budget.
Strategy: Focus on the basics—development of a comprehensive media list, message development, press kit. Groomed staff member to take over communications responsibilities.
Results: An editorial and Weekend section cover story in The Washington Post, placement on WAMU's Kojo Nnamdi Show, stories on CBS Sunday Morning and CBS Nightly News. Increase in attendance, donations and members. Staff was ultimately able to handle routine PR activities on their own.
Community Foundation for the National Capital Region
Challenge: During the recession, educate donors and potential donors about the ongoing need for safety net services in the region with a call to action to contribute to the Foundation's Neighbors in Need Fund.
Strategy: Identify news hooks and compelling stories to shine a spotlight on both the Neighbors in Need Fund and the Foundation's nonprofit grantees.
Results: Widespread coverage. The Fund grew to more than $5 million.
National Bonsai and Penjing Museum
Challenge: Raise the profile of the little-known museum.
Strategy: Invite key media to the museum for personalized tours with the museum's curator.
Results: Stories on CBS Sunday Morning, in The Washington Post, National Geographic Magazine, Smithsonian Magazine, WAMU and D.C. area TV stations. Increase in attendance at the museum and donations to the National Bonsai Foundation.