Iona Senior Services
Challenge: Create an annual report that tells a fresh story in keeping with the organization’s new brand.
Strategy: Develop editorial treatment and design that reflects the new brand and produce stories that readers will not find in any other nonprofit annual report.
Results: Increase in contributions from existing and new donors.
Glen Echo Park Partnership for Arts and Culture
Challenge: Develop a communications strategy for organization with a limited budget.
Strategy: Focus on the basics—development of a comprehensive media list, message development, press kit. Mentored staff member to take over communications.
Results: An editorial and Weekend section cover story in The Washington Post, placement on WAMU's Kojo Nnamdi Show, stories on CBS Sunday Morning and CBS Nightly News. Increase in attendance, donations and members. Staff was ultimately able to take over PR activities.
Northern Virginia Family Service
Challenge: During the COVID-19 pandemic, promote the organization's work and shape its messages relating to increased need for services in the region.
Strategy: Identify news hooks and compelling stories to shine a spotlight on the organization's almost-100 year history helping individuals, families and communities in crisis.
Results: Widespread coverage in local and regional media outlets.
Freer Gallery of Art and Arthur M. Sackler Gallery, Smithsonian
Challenge: Raise the profile of the museum at a time when it is closed to the public.
Strategy: Identify timely stories that connect to this moment in time, such as xenophobia and curators working in quarantine.
Results: Worked with staff on op-eds including commentaries that ran in The Washington Post and USA Today Placed stories in media outlets including Washington Business Journal and Washington City Paper that reinforce the museum, its leadership, exhibitions and new brand as the National Museum of Asian Art.